Inflation and rising prices hasn’t been enough to deter consumers away from snacking, found Mondelez International Inc.’s annual State of Snacking report which analyzes global consumer snacking habits and trends.
According to the report, there’s been a maintained interest in snacking among consumers, despite rising grocery prices as 64% of consumers prioritize snacking during the day. Specifically, mindful snacking with an emphasis on environmental sustainability seemed to be the dominating snacking trend.
The State of Snacking report includes data from thousands of consumers across 12 countries. Key insights include popularity with snacks despite economic struggles. 89% of respondents expressed financial concerns but 75% said they “always find room in the budget for snacks.” 69% of respondents said that sustainable packaging increases enjoyment of eating the snack and 64% said they’d be willing to pay more for snacks if they have environmentally sustainable ingredients. Similarly, 65% of consumers are willing to pay more for snacks if the ingredients were ethically sourced.
“Our State of Snacking report confirms that in these trying times, consumers around the world view their favorite snacks as affordable and necessary indulgences,” explained Dirk Van de Put, chairman and CEO of Mondelez International. “Snacking continues to be a way for consumers to connect or to enjoy a moment of delight in their day.” The report confirms this as 79% of consumers said they snack to connect with others and 68% said their families make time at least once a week to snack together. Compared to the same report in 2019, there’s an overall increase in weekly snacking especially in the baked goods sector. 79% of consumers reported eating bread, rolls, cookies, and biscuits at least once a week compared to 73% in 2019. Even in the face of inflation, consumers are prioritizing snacking as 75% of consumers said that snacks were the “one thing” they could count on to get through difficult times, suggesting that snacking overrides economic concerns.
Consumers are also thinking about the environment when it comes to snacking. 70% of consumers reported prioritizing buying snacks with less plastic packaging while 82% wished that more companies utilized biodegradable packaging for snacks. Gen Z and Millennials seem to be at the front of this movement as 72% of them said that they’d be willing to pay a carbon tax to help companies offset their environmental impact. Consumers right now are actively trying to make an environmental impact with their food choices including trying snacks with plant-based substitutes in place of meat, making an effort to eat less meat, and trying to consume less dairy. “Today’s consumer is more conscious than ever about their consumption – and that includes health and well-being, as well as impact on the planet,” said Martin Renaud, chief marketing and sales officer at Mondelez International.
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