Graceland Fruit remains open and fully operational during the global COVID-19 pandemic. For more information click here. Stay safe, stay healthy.

Continued response to Covid-19

Graceland Fruit remains open and fully operational during the global COVID-19 pandemic. For more information click here. Stay safe, stay healthy.

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Executive Team



Jeff Seeley

Executive Chairman, President & CEO

In 2019, Jeff Seeley was appointed Executive Chairman, President & CEO at Graceland Fruit. Seeley is also CEO and owner of Carew International, a nationally recognized provider of sales training and skill development programs. His background includes executive leadership, strategic planning, leadership development and other critical business experience. Seeley has partnered with business leaders worldwide and has worked with many Fortune 500 companies to help them dramatically improve profitability, productivity, and efficiency. Seeley is a graduate of Central Michigan University, majoring in accounting, where he and Carew International helped establish the nationally recognized CMU Professional Sales Institute. Seeley has completed an MBA in strategy and extensive professional development work at the University of Michigan and several other top 20 universities, including Harvard and the University of Pennsylvania.

Dan Engler

Chief Operating Officer

Dan Engler was named Graceland Fruit’s Chief Operating Officer in July, 2018. A graduate of the Missouri School of Science and Technology (formerly University of Missouri – Rolla), Engler earned his Bachelor of Science Degree in mechanical engineering with a minor in mathematics.

His past experience includes executive level roles in sales, engineering, supply chain and manufacturing. Engler has extensive global experience with business development, acquisitions, divestitures and lean enterprise implementations. As Chief Operating Officer, he oversees all of the Supply Chain, Quality, Manufacturing, and R&D teams. His key initiatives include continued focus on Lean Enterprise implementations, inventory management, improved quality and customer satisfaction, cost reduction and innovation.

Corey Geer

Vice-President Finance

Corey Geer joined Graceland Fruit in 2019 as the Vice-President of Finance. Geer comes to Graceland with over twenty years of progressive finance and accounting experience, earning his bachelor’s degree in finance from the University of Michigan. Prior to joining Graceland Fruit, Geer was the Chief Financial Officer at Shoreline Fruit and General Manager of its processing facility, CherryFlex Inc.

He brings a wealth of knowledge and experience in traditional manufacturing and food processing. As Vice-President of Finance, Geer will work closely with CFO, Jon Ball and will own all aspects of financial reporting, budgeting, and planning for Graceland Fruit.


Jon Ball

Chief Financial Officer

Jon Ball was appointed Graceland Fruit’s Chief Financial Officer in September, 2018. As CFO, he oversees all functions within Graceland’s Finance and IT departments.

Also a member of the Graceland Fruit Board of Directors, Ball’s key focus is the management of the company’s finances, as well as supervising the financial planning, analyzing, and reporting for the company.

Ball completed his undergraduate and graduate degrees from the University of Michigan and was the founder and managing member of Spherical Consulting LLC. Prior to Graceland Fruit, he served as the CFO of Busche Performance Group, AxleTech International, Key Plastics LLC, JAC Products, and Jervis B. Webb Co.

Doug Rath

Vice-President Human Resources

Rath joined Graceland Fruit in September, 2009 as Human Resources Manager and in 2018 was appointed Vice-President of Human Resources. Rath graduated from Michigan State University with a bachelor’s degree in personnel administration.

As Vice-President of Human Resources, Rath oversees the Human Resources department at both Michigan and Wisconsin facilities as well as payroll, staffing, and office administrators.

His key focuses are recruitment and staffing, payroll, compensations, benefits, implementing HR policies, and supporting the company’s strategic objectives. Rath’s previous work experience includes accounting, human resources, industrial relations, and career advisement.

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