Graceland’s Convenience Ingredients: Long Live The
Vegetables
Las Vegas – Two new lines of infused dried vegetables
and extended-life refrigerated vegetables from Graceland Fruit,
Inc., are set to revolutionize the vegetable ingredient market
due to strong consumer appeal. Both new lines will be unveiled
and available for tasting at the Graceland booth during the
Institute of Food Technologists annual meeting and convention
July 13-16 in Las Vegas.
“Vegetables have typically been excluded in refrigerated
meal replacements due to a short life span,” Graceland
President and CEO Don Nugent said.
In response to consumer demand for more balanced refrigerated
meal replacements, Graceland developed Fridg-N-Fresh®
- a new line of colorful and delectable vegetables that last
up to three months in a refrigerated case. These ingredients
offer convenience to the end consumer through numerous applications
in the refrigerated home meal replacement and bakery markets.
“Our refrigerated vegetables can be used as a side
dish, an ingredient in meat entrees, or as the main ingredient
in vegetarian entrees,” said Graceland COO Steve Nugent.
“Providing manufacturers quality ingredients and in
turn, consumers with convenience, has never been more achievable.”
In addition, the new infused dried vegetable line from Graceland
retains the qualities of fresh vegetables including flavor,
color and texture. Vegetables are soft enough to put in trail
mixes, or boiled, microwaved or baked as part of packaged
convenience meals.
“Our soft, infused dried vegetables are far superior
in color and cooking performance,” Don Nugent revealed.
The patented, all natural process starts with Grade A vegetables
and delivers the healthy, low fat ingredients that today’s
consumers demand. Infused dried vegetables add good nutrition,
flavor and seasoning to a wide variety of consumer products,
including bread mixes, dry soups, boxed dinner kits, stuffing,
rice, pasta, bagels and more.
These two new vegetable lines are additions to other innovative
product lines such as Soft-N-Frozen™, an ingredient
that will remain soft and scoopable, even at 0? and infused
dried fruits ranging from traditional apple, blueberry and
raspberry to exotic fruits such as lemon and orange peel,
mango and pineapple.
Graceland has been very successful in both domestic and export
markets and has earned a wide range of awards over the years.
Most recently, CEO Don Nugent accepted the prestigious Edward
R. Madigan U.S. Agricultural Export Excellence Award for Graceland
and was named Master Entrepreneur Of The Year by Ernst &
Young.
For more information, please visit www.gracelandfruit.com
or contact Suzi Mills via email at smills@graceland.com
or by calling 231-352-7181.
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